Title

Transform Con

Transform Con

Category

Commercial

Client

IBM

IBM

Year

2024

2024

Overview

A commercial about AI, printed on film.

Shot on the Arri Alexa 35 and finished with a film-out, printed to film stock and scanned back to digital. The process pulls the image back from today's ultra-clean, ultra-sharp default, landing on a grainier, softer look that echoes early 2000s cinema.

Credits

Director

Max Sherman

Max Sherman

Cinematographer

Adam Arkapaw

Adam Arkapaw

Editor

Cam Lasovich (Saints Editorial)

Cam Lasovich (Saints Editorial)

Production House

Anonymous Content

Anonymous Content

Agency

Ogilvy New York

Ogilvy New York

Colorist

Charles-Etienne Pascal

Charles-Etienne Pascal